Latino purchasing power now pegged at $1 trillion
Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition predicts that Hispanics will be responsible for more than half of the growth in the U.S. population between 2010 and 2015.
Pew Research
32% of Latino adults who speak only Spanish go online
PewInternet
Differences between Hispanic men and women
Spanish Content and Internet
Spanish Content: The Next Frontier in the Digital Race
Spanish is the third most-spoken language on the planet, after English and Chinese, and the international digital battleground for Spanish-language e-book publishing is just heating up